22 Feb 2017
February 22, 2017

Mad for Mua Mua Dolls

Fashion 0 Comment

I have one clutch that I get constant comments and compliments on when I carry it.

It is a book style clutch featuring a parody of Coco Chanel.

I am such a fan if the brand that makes it and all their clever pieces. Read their endearing story below that gives back to the craftsman. The other greats news is that they are now on Gilt at a major discounted rate. 

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  MUAMUA DOLLS was born on the beach of Bali in 2006. Ludovica Virga, designer and creative mind, decided to produce crocheted dolls made by the island’s inhabitants who, after the tsunami in Indonesia in 2004, were left without work because of tourism increasingly in crisis. The first creation of Ludovica, for all Luvilu, was born by chance as a gift for a dear friend.

But success comes only in 2009, when the designer during a Chanel fashion show in Venice, meets Karl Lagerfeld and makes a gift of a MuaMua doll with the features of the Kaiser of fashion. The designer began a collaboration with the Italian designer and in 2012, she was commissioned more than 500 dolls to be sold in Lagerfeld shops. The response was immediate, MuaMua dolls gradually became a brand known by those in the sector. The crochet doll family grows with new characters: Anna Wintour, Coco Chanel, Franca Sozzani, Lady Gaga and many others. Today, from the creativity of Luvilu and her ironic view of the world of fashion, MuaMua dolls has become a brand sold in the most important concept stores and e-commerce in the world. The first to believe in her was Luisa Via Roma in 2010, her creations range from the iconic dolls, funny t-shirts as well as an accessory line that has won international celeb.

But MuaMua dolls is also a reality with a strong aspect of charity and human: each doll is in fact made in Bali in rural areas inhabited by woman and older people living in difficult conditions, while part of the process of the sale of the collection is donated to a school in Sumbawa to help and support women education.

Here are some favorites:

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