Pantone Color of the Year 2018: Ultra Violet
I was thrilled to see the Pantone 2018 Color of the Year in my inbox this morning. Ultra Violet has been predicted to be the on trend color for the upcoming year.
While I have found purple hues to be harder for clients to grasp, it is a personal favorite of mine and always has been. I even have a daughter named Violet for goodness sakes. The color will certainly become much ore widely available with fashion and interiors due to this big announcement.
What are your thoughts on Ultra Violet?
“The color wasn’t chosen because it’s regal, though it resembles a majestic shade. It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking, Pantone Vice President Laurie Pressman told The Associated Press ahead of the announcement.” via
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 19 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The color selected as our Pantone Color of the Year 2018 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.
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