Textile Tuesday: Serena Dugan Studio

This Textile Tuesday is an introduction to a creative guru that is already a household name.

SERENA DUGAN is an artist and textile designer based in Sausalito, California. With an education in both Psychology and Fine Art, Serena has spent the past 20 years developing her imprint as a painter and designer — first as Chief Creative Officer of Serena & Lily, the home and lifestyle brand she launched 15 years ago, and now at the helm of her namesake brand.

Serena’s rallying belief is in the power of art to transform an environment into an experience. This can take the form of an energetic painting or a striking pattern that defines and enlivens a space. Her background in both mediums allows her to toggle between the two as she explores the themes of rhythm and form. With pattern, her focus is on creating harmony through repetition, shape, and placement. With painting, she creates impact through layering and composition. Each art form sharpens the other by means of opposition — both equally representative of her aesthetic fingerprint.

Her collection is a vibrant mix of printed linens and beautiful wallcoverings in both paper and grasscloth.

I am mesmerized by the beautiful moldboards for each collection…

Here are a few favorites…

Capretto was inspired by an Italian mid-century botanical sketch, which I have kept in my inspiration file for many years. The sketch captured the vibrancy of musicality of Italy. My take is modern but feminine, with a strong rhythm and emphasis on shape, which honors both it’s inspiration and the vibrant Italian town for which it’s named.


Mexico City’s bold colors and energy are a very familiar language to me. Its vibrant and modern architecture are a constant source of inspiration, and there’s a natural synergy between its lively use of color and shapes and my work as a painter. Mexican Mid-century architect Luis Barragon’s graphic work was a distinct influence in the Condesa print, designed just after a trip to Mexico City.

Bahia is inspired by the easy, casual beach life and lush foliage in Brazil, this pattern is tropical without being literal. I created a deep and lush palm leaf design that becomes bold and textural when placed in repeat.

Visit serenadugan.com for more information.

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